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Questions in the meantime? Call 715-468-9500.
Why 95 GMO works for local business
Locally owned
Run from our studios in Shell Lake by people who live and shop here.
Listeners who stay tuned
Every song is hand picked by a live human, so people listen longer and hear your message.
Simple, fair rates
One price per spot, any day of the week. No contracts for regular spots.
Radio still reaches more people than anything else
Weekly reach, U.S. adults
Sources: Nielsen Audience Insights, Q1 2026 (via Katz Radio Group); Edison Research Share of Ear, Q4 2025. National figures for AM/FM radio overall.
Why radio
It reaches almost everyone
Nearly 9 in 10 adults hear AM/FM every week, including most people under 35. No TV channel, streaming service or social app gets that close.
It catches people on the way to buy
A big share of radio listening happens behind the wheel, so your ad plays while customers are out driving past your door.
Repetition builds memory
Hear a business name enough times and it's the first one you think of when you need it. Radio does that every day.
It can't be skipped
No ad blockers, no scrolling past. Your message plays between the songs our listeners tuned in for, on a local station they trust.
Let's clear the air
"Nobody listens to radio anymore."
Streaming and podcasts added to radio; they didn't replace it. AM/FM still has the biggest weekly audience of any medium and owns the car.
"Radio costs too much."
A spot on 95 GMO is $18. Start with a budget you're comfortable with, see what it does, and build from there.
"I tried radio once and it didn't work."
Usually that means too few spots over too short a time. Steady repetition with one clear message is what makes radio pay.
"I can't tell if it's working."
Give the radio ad its own offer, code word or web address. When people use it, you know exactly where they heard about you.
"My customers don't listen to rock."
95 GMO reaches adults who grew up on classic rock, and they're the ones buying homes, trucks and boats. Our sister stations cover country and other formats too.
"I don't have time to make a commercial."
Tell us what you want to say and we'll write and produce it. You approve it before it airs.
"Facebook is enough for me."
Social media mostly reaches people who already follow you. Radio puts your name in front of new customers. They work best together.
"I'm too small to advertise."
Local radio is built for local businesses. A few spots a day on the station people in your town already hear can make a real difference.
Rates
Pick your days, how many spots a day and when they run.
Your name on the forecast every hour, 24/7. About 720 mentions a month. 6-month commitment.
Your banner on 95gmo.com, linked to your website.
Build your order
Rather talk to a person?
Call
715-468-9500
mike [at] zoestations [dot] com
Visit
345 Hwy 63, Shell Lake, WI 54871